Sadly, this is a school directed project (I WISH I could say actually did something for Panera). I’ve always enjoyed Panera’s branding and I thought they would be a fun company to create something for. The colors for this project were drawn from nature, being a company that is all about natural foods, I knew that green was going to be a foundational color, (nature, trees, grass… pretty obvious) along side orange (to imply the sun). Pairing that with photos of food was a dangerous idea, but through some tweaking the color palette came together and really worked well with the photographs.
rabondesign.com 